Discover the transformative power of Plum's 10% Niacinamide Serum with Rice Water for your skin. With a high concentration of 10% niacinamide, this serum helps brighten complexion and fades those blemishes. Formulated with licorice, the serum is known to support smooth, clear complexion. Licorice is known for its skin-soothing properties, ensuring that your skin feels calm and refreshed after each use.

But what truly sets this Plum rice water serum apart is the fermented rice water sourced from Japan. Enriched with amino acids, it not only improves your skin's texture but also minimises the appearance of enlarged pores. This lightweight, milky-textured serum is free from parabens, phthalates, and synthetic fragrances, ensuring that you're only giving your skin the best.

Suitable for all skin types, Plum's 10% Niacinamide Serum with rice water is the ultimate solution for those looking to bright, radiant and clear skin

Features

• Lightens blemishes and marks
• Boosts skin radiance
• Soothes and moisturises skin
• Fragrance-free
• Uses no harmful chemicals

• Brightens the skin: The 10% niacinamide concentration in this serum helps brighten the skin, giving it a radiant and youthful appearance.
• Fades blemishes: Formulated with licorice extract, this serum effectively reduces the appearance of blemish marks, leaving your skin looking clear and smooth. Licorice is known for its brightening properties and helps to fade hyperpigmentation caused by acne scars or sun damage.
• Improves skin texture: The fermented rice water in Plum's serum sourced from Japan is rich in amino acids that help improve skin texture. It reduces the appearance of enlarged pores and gives you visibly smooth, soft, and supple skin.
• Reduces redness: The amino acids present in the fermented rice water improve skin texture and soothe redness. This serum is perfect for those with sensitive or irritated skin as it helps calm redness and inflammation.
• Lightweight formula: The lightweight, milky texture of this serum ensures easy absorption into the skin without leaving any greasy residue. It feels light and comfortable on the skin, making it suitable for daily use.
• Suitable for all skin types: This serum is suitable for all skin types, including sensitive skin. Whether you have dry, oily, or combination skin, the Plum Niacinamide Serum with Rice Water is an excellent choice to brighten your skin and reduce blemishes.
• Clean and safe formulation: This serum is free from parabens, phthalates, and synthetic fragrances, making it a clean and safe option for your skincare routine.

• Cleanse your face thoroughly before applying the serum.
• Take a few drops of the Plum Niacinamide Serum and apply it evenly on your face and neck.
• Gently massage in circular motions until it gets absorbed.
• Use it twice daily, in the morning and evening, for best results.

Avoid direct contact with eyes. In case of contact, rinse thoroughly with water. Conduct a patch test before using the serum to check for any allergic reactions.