Made with stabilized Vitamin C derivative 'Ethyl Ascorbic Acid' that has 86% pure Vitamin C content. That is much higher than the 40-50% content present in other Vitamin C derivatives. At a pH of ~4.0, it is highly stable and effective.

It contains 1% Acetyl Glucosamine (AG), an amino-monosaccharide (simple sugar) and a precursor of hyaluronic acid that provides skin moisturization, boosts natural Hyaluronic Acid synthesis, and regulates natural exfoliation.

Boosted with Polyhydroxy acids (PHA), which are new-age hydroxy acids, suitable even for sensitive skin. PHAs gently remove dead skin cells to give skin a glow. It also has antioxidant/chelation, barrier strengthening, and moisturizing effects.

Formulated in Centella Water to soothe and heal the skin.

Formulated with ET-VC, high purity Ethyl Ascorbic Acid, from Corum Inc, Taiwan.

• Brightens skin tone.
• Hydrates and smoothens skin.
• Fades dull and dark spots.
• Fights free radical damage.

• After cleansing and toning your face, take 2-3 drops of Vitamin C serum on your fingertips with the dropper.
• Apply it on the face by gently tapping it on the skin. With a circular motion, evenly spread the serum and allow your skin to absorb it.
• When to use: AM and PM. Everyday.

• For external use only.
• Patch test recommended before use.

FAQs

Question: What does vitamin C serum do for the skin?

Answer: Vitamin C serum is a powerful antioxidant that has the power to neutralise free radicals, which in turn protects skin and prevents photo-ageing. The exposure to UV leads to skin ageing and sagging of the skin. Regular usage of Vitamin C can brighten the skin tone while reducing the signs of ageing.

Question: Does Minimalist Vitamin C 10% Face Serum need to be refrigerated?

Answer: Minimalist Vitamin C 10% Face Serum is manufactured using a stabilized Vitamin C derivative and is formulated carefully at the right pH. Also, the product comes in a UV protective bottle, so the product would remain stable when stored in a cool, dry area, away from direct sunlight. Keeping the bottle in a refrigerator is not needed.

Question: Can I use vitamin C during the day?

Answer: Yes! Vitamin C is an antioxidant, and it neutralizes radicals. Ultraviolet light emitted by the sun induces free radical formation in the skin and that leads to photo aging and even cancer. Vitamin C is a great antioxidant and it protects the skin against the harmful effects of UV radiation. So it’s not only safe to use Vitamin C during the day, it in fact is helpful to do that. However, please note that Vitamin C is not a replacement for your sunscreen, and you should always layer your Vitamin C serum with good sunscreen when using Vitamin C during the day.